Month: April 2017

Spiritus Animalis

“Identified in the 1930s by John Maynard Keynes as an important economic driver, he said an eruption of ‘animal spirits’ could start a virtuous circle of entrepreneurial risk-taking and investment- and further lift equities.”  – Financial Times lexicon When Keynes’ “animal spirits” theory made its first appearance in...

In the Sea of Sameness

In the sea of sameness set yourself apart and say something different. In an industry full of copycat products and similar solutions (albeit with different color schemes and logos affixed to the top of the proposals and marketing materials) consider offering something uncommon….. real value. We are open...