About Michael Samford 4 posts published

Michael Samford has been a member of the Unified Trust team since 2007 serving in capacities which include operations, sales and marketing, client service consulting, and advisory services. As Digital Advice Manager, he will guide Unified Trust’s digital advice strategy to deliver a high-quality, innovative, digital advice experience that is memorable and inspirational. Michael’s interests in outcomes coaching and experience engineering are fostered through more than a decade of experience with Unified Trust’s innovative and discretionary approach to financial and retirement planning. He contributes to Unified Trust Company’s fiduciary investment process as a member of the Trust Investment Committee and serves on the firm’s Trust Executive Committee. Prior to Unified Trust, Michael attended Centre College and graduated with a Bachelor of Science in Financial Economics. He currently holds the Qualified Plan Financial Consultant (QPFC) designation offered by the American Society of Pension Professionals and Actuaries (ASPPA) as well as the Accredited Investment Fiduciary (AIF®) credential through Fiduciary 360°.

The Low of Market Lows: Part 2

Staying Calm in Hazardous Conditions There is a common phrase in the world of finance that ‘you can’t eat risk-adjusted returns’. Most people understand investment returns—making or losing money. Few people understand standard deviation, volatility, and risk-adjusted returns. Investing toward a goal is very similar to a cross...

The High of Market Highs: Part 1

Shooting the Rapids Toward Retirement Whitewater rafting is an invigorating experience which draws a global delegation of adventure tourists to our mountain regions each summer. Like many thrill-seeking activities, the rush of shooting the rapids unleashes a full panel of “happy chemicals”— adrenaline, dopamine, and endorphins—which heightens our...

Small Changes, Big Impact

How Giving Your Retirement Account a Raise for Just a Couple of Years May Mean You Retire Successfully and Enjoy Life More As of this writing in the late spring and early summer, we are all probably quite familiar with the concept of a treadmill. It is that...